Planning a video production project is essential for creating a successful video. This step-by-step process includes developing a script, storyboarding, preparing equipment and obtaining permits.

The development phase involves determining what goals you want your video to achieve. This may include branding, education or entertainment. It is important to keep in mind your audience when deciding what goals you want to achieve.

1. Determine Your Goals

When creating a video, it’s important to identify specific, quantifiable goals. These should be related to your overall business goals and objectives.

Ensure your goals are measurable so that you can track results and evaluate performance over time. This will help you determine how successful your video is. It will also help you make improvements if necessary.

2. Create a Budget

Getting your costs in order can make all the difference in your video production project. Knowing your costs per day after a script breakdown allows for a clear cushion for unexpected expenses and makes it easier to reallocate funds.

Determine the type of equipment you will need to complete your shoot. You can purchase the necessary equipment, or rent if you don’t plan on producing videos frequently.

3. Develop a Schedule

Once you’ve determined the scope and budget, it’s time to hire a team. This includes videographers, audio technicians, and any additional support staff you may need.

It’s also important to create a schedule for the production process. This can help you keep track of tasks and ensure that everyone is on board with the project timeline. It will also help you avoid overspending on a video.

4. Hire a Team

Whether it’s a subject matter expert, actor, or narrator, hiring talented talent is essential to a successful video production. It’s also important to provide them with a clear script and storyboard, as well as any specific direction you want on camera.

Once all of these details are established, it’s time to film. This is where the project really comes to life.

5. Select a Location

Once you have your goals and budget in place, the pre-production process begins. This includes creating a script, finding talent, scouting locations and planning sets.

This is also where you will determine your shooting location and schedule. Make sure to leave yourself some extra days to account for any unexpected issues that may come up during filming. This will keep your project on track and prevent delays in the timeline.

6. Create a Script

Once the video’s goals are set, a script should be created. This will provide creative context for your team and help them understand what they need to capture in the visuals.

A video brief should also include details like target audience, objectives and core message. This will inform decisions like the type of shot, costume color and if a narrator will be needed.

7. Schedule a Shoot

Once you have your script and storyboard drafted, it’s time to hire talent. This could be professional actors or it might just mean bringing in employees to talk on camera.

During this stage, it’s important to be honest with your production team about what you need from them. Waiting too long to provide feedback can derail your schedule and increase costs.

8. Hire Talent

Once the schedule and budget are nailed down, the production phase begins. This includes hiring the talent, finding locations and obtaining permissions (if needed).

Depending on the video, you may also need to recruit Subject Matter Experts or actors for a role. Talent should rehearse and perform lines to determine their ability to deliver them on camera.

A director is typically necessary to ensure that all shots are framed correctly, lit properly and follow the script.

9. Editing

Once the script is complete, it’s time to create a storyboard. This will help you visualize the shots needed for your video.

You can also use this step to determine what equipment you need. This could include cameras, lighting, and microphones. You may also want to consider capturing B-roll footage for behind the scenes content.

Finally, you should record a voiceover if your video needs one. Make sure that the narrator matches your audience’s tone of voice and style.

10. Post-Production

Once you have all the footage from your shoot, make sure to back it up right away. This ensures that you can always restore the original files if they are ever lost.

Create a treatment document that defines the video’s creative idea, core objectives, and message. Then draft a script and create storyboards. Finally, scout locations and cast your talent.